Three reasons this works
Most build sponsorships buy a sticker and a post. This one buys a permanent place on a truck people stop for.
It gets seen every single day
Rival lives at Elite Diesel Service on South Greeley Highway, US 85, the main road into Cheyenne from the south. About 4.4 million people a year pass the front of that lot, and one in six vehicles is a commercial truck. The truck is the billboard.
Your logo is painted on, not stuck on
Partner logos are hand-painted on the F600 by a professional sign painter, then sealed under the clear coat. No vinyl, no peeling, no removal. It is part of the truck for as long as the truck exists, and it photographs like it belongs.
It travels and it gets talked about
A 1959 Ford F600 on a gold-blocked 7.3 draws a crowd at every stop. Rival goes to truck and diesel shows, car shows and events across Wyoming and Colorado's Front Range, with a partner board beside it and your name on the build list people read on their phones.
The numbers
Traffic past the lot where Rival is parked, from Wyoming DOT and Cheyenne MPO counts on US 85.
Based on roughly 8,000 vehicles a day at 1.5 people per vehicle, bracketed by the Cheyenne MPO counts north and south of the lot and WYDOT's truck share for the segment. These are passes, not unique people, and the honest word is impressions. The truck is also the engine's showcase: every partner gets the inside-the-shop content as well as the roadside view.
Painted under the clear
The part most sponsorships never offer.
This truck already proves the point. Its doors still read "Deal Lumber & Const. Co., Laramie, Wyo." in hand lettering put on in 1959, and it has outlasted the paint around it. Before the F600 gets its clear coat, a professional sign painter lays partner logos on the same way, in paint, by hand. Then the clear goes over the top and it is sealed for good.
- Permanent. It cannot be peeled, faded by a pressure washer, or quietly removed next season.
- Period-correct. Hand lettering is the look this truck was born with. Vinyl would fight the whole build.
- Placement that matters. Door, bed rail, tailgate and hood placements go to the partners who make the engine happen, in the order they come in.
- Documented. The painting session is photographed and filmed for the build log and for your own use.
What partners get
Every item below is already how this build is run. Partners get it with their name attached.
- Hand-painted logo on the F600 under the clear coat, placement by order of commitment.
- Your logo on this site. A partner logo wall on the Rival build page and the partner page, linked to you, for as long as the site is up.
- A permanent line on the public build list with your part number and a link to you, for the life of the truck.
- Your part photographed on the bench and at install, logged in the build diary with the reasons it was chosen.
- Tagged posts at unboxing, install, first start and the dyno.
- Roadside visibility at Elite Diesel on US 85, 4.4 million passes a year.
- Show presence with a partner board beside the truck at every event it attends.
- First-start and dyno results shared with your name on the sheet.
- A straight answer. If a part underperforms, that gets written up honestly too. That is why the praise is worth something.
How it starts
Three steps, no deck to sit through.
Send three lines
Who you are, what you make or do, and which part you want on the truck. Email or Instagram, whichever you already have open.
Get a straight answer
Within a few days: whether it fits, what goes where on the truck, and what you get back. Real numbers on the audience if you ask.
Your name goes on the list
The build list updates the day you commit, the part gets photographed when it lands, and your spot on the truck is reserved for the painter.
Be on the truck people stop for
Rival has no hard deadline, on purpose, so it gets done right. Partners who come in now are in for the whole story: the machine work, the gold, the first start, the shows.